You are excellent at what you do. The hard part is turning that expertise into conversations, meetings, and revenue without feeling like someone you are not.
I help founders, consultants, and service business owners build a simple, repeatable sales process that feels natural. No scripts, no pressure tactics, no pretending to be a stereotypical salesperson.
- $16.8M
- in pipeline generated in a single year
- 320+
- people coached on video and audio DM outreach
- 1 in 10-12
- personalized messages books a meeting
Track record
Employee recognition / gifting
Sourced and closed $1.2M, $1.7M, and $1.825M in three consecutive years for an employee recognition and gifting platform, with the third year achieved in just four active months.
B2B procurement / spend management SaaS
Generated $16.8M in pipeline in a single year, more than doubling the prior team's output in just 3 months, including $2.2M sourced through LinkedIn alone.
Door-to-door sales / pest control
Recruited, built, and trained high-performing sales teams generating millions in revenue in just 4 months.
Coaching outcomes
Coached nearly 320 people on video and audio DM outreach, with clients averaging one booked meeting per 10-12 personalized messages.
Recent client wins
One client landed a $50K opportunity in under 4 weeks; another opened a partnership expected to grow her firm's revenue by thousands.
About
I started in door-to-door sales. Knocking on doors teaches you fast what most people never learn in a conference room: how to start a conversation with a stranger, how to handle rejection, and how to build trust in under a minute.
That foundation is what let me help grow Saela Pest Control from $12 million to $75 million in revenue. I was not just selling. I was recruiting, building, and training door-to-door sales teams that could execute at scale. The company was eventually acquired by a major player in the industry.
Today I lead growth at Corporate Traditions and run TCR Endeavors, where I coach founders, consultants, and service business owners on the same set of skills: how to start conversations, book meetings, and build pipeline without losing themselves in the process.
My approach is simple. Give first. Build trust. Let the results follow. That is the Go-Giver idea, and it is the through-line in everything I teach.
I help experts and consultants sell confidently and authentically without becoming a stereotypical salesperson.
Who this is for
Founders, consultants, and business owners
You already have a strong offer and you can deliver results. What you do not have is a repeatable process for starting conversations, booking meetings, and building pipeline.
Service companies
You want to strengthen and grow through stronger sales and cross-selling motions. The same approach that built Koala to $30,000 per month in recurring revenue applies here.
HR consultants and expert-led firms
You are deep in your craft, but selling feels uncomfortable or inconsistent. HR consultants are one strong example of the broader audience I work with: experts who need a sales process that matches who they already are.
Offerings
Free playbooks
Practical, short guides you can use today. Download one and I will send a few follow-up emails with real examples from client work.
Video DM Playbook
How to send video messages that sound human, get opened, and book meetings.
Trade Show Playbook
How to work a booth, start conversations, and turn a trade show into real pipeline.
Boot camp / cohort
A small-group program for people who want the full system, not just one tactic. We cover Sales Navigator strategy, targeted prospect list building, DMs that sound human, booking meetings through video, audio, and text outreach, finding webinars, events, and partnerships, and turning results into case studies.
Join the waitlist
Be the first to hear when the next cohort opens.
1:1 embedded coaching
The natural next step after the boot camp. I embed as your sales coach, helping you build the process, coach your team, and turn selling into a repeatable strength inside your business.
Questions
Who is Trayco Ross?
Trayco Ross is a fractional sales leader and coach based in Denver. He started in door-to-door sales and has since built and scaled sales teams across pest control, employee recognition, B2B SaaS, and service businesses. Today he runs TCR Endeavors and helps founders, consultants, and service companies sell without becoming someone they are not.
What is TCR Endeavors?
TCR Endeavors is Trayco's coaching and advisory practice. It is the umbrella for his free playbooks, boot camp, and one-on-one embedded sales coaching. The focus is on practical, repeatable outreach systems rather than theory or high-pressure tactics.
What does Trayco help people do?
Trayco helps people start more conversations, book more meetings, and build pipeline in a way that feels natural. He works with founders, consultants, and service business owners who are already good at delivery but need a sales process that matches who they are.
What is the video DM outreach method?
Video DM outreach is sending short, personalized video messages through LinkedIn, email, or text instead of cold templates. Trayco teaches people how to make these messages sound human, get opened, and lead to booked meetings. His clients average about one meeting per 10 to 12 personalized messages.
How does the boot camp work?
The boot camp is a small-group program that covers prospect list building, Sales Navigator strategy, human-sounding direct messages, and booking meetings through video, audio, and text. It also covers finding webinars and partnerships, then turning results into case studies. Join the waitlist to hear when the next cohort opens.
How do I work with Trayco directly?
The easiest next step is to book a call through the email link on the site. From there, Trayco can recommend the right path, whether that is the boot camp, one-on-one embedded coaching, or a lighter advisory engagement. He typically embeds as a sales coach to help build the process and coach the team.
Ready to sell the way you actually want to?
Book a call and we will talk through where you are stuck, what a simple sales process could look like for you, and whether working together makes sense.